Ulster Rugby has today announced a new sponsorship with leading haulage firm, Liam Connolly (Roadfreight) Ltd., that will see the Fermanagh based company become the province’s new Official Logistics Partner.

As part of the partnership the Ulster Rugby logo will be feature on the back of all Liam Connolly (Roadfreight) Ltd. trucks. In addition, giant images of Ulster Rugby players Andrew Trimble, Tommy Bowe and Rory Best will be displayed prominently on the company’s flagship 45-foot long lorry which travels across the province on its daily runs.

Liam Connolly (Roadfreight) specialises in pallet distribution throughout Ireland, UK & Europe and offers customers a complete logistics package, tailored to suit their needs.

The main depot is situated in Lisnaskea, County Fermanagh, on a six-acre purpose built site, offering 110,000 square feet of ambient storage, with off-loading facilities, storage facilities, picking, re-loading and final delivery services available.

Speaking after agreeing the deal with Ulster Rugby, Darren Connolly said: “The company is very excited to be joining forces with Ulster Rugby. We see tremendous synergies between a sport that is built on teamwork, passion and a will to win; values that we as a family business strive to bring to our customers.”

Fiona Hampton, Ulster Rugby’s Head of Sales and Marketing, said: “We are delighted to launch this partnership with Liam Connolly Road Freight. They will be a perfect fit in that they are an Ulster-based company but have distribution networks across the UK and Europe, and mirror our ambitions well. We have great support from across the UK and Ireland so it will nice for those fans to see the Ulster Rugby brand quite literally on the road.”




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